Notes from the work
Blog
Practical SEO, AEO, and social media guidance for business owners — no jargon.
Technical SEO
The 5 Technical Issues Quietly Capping Your Rankings
Most sites lose traffic to fixable crawl and speed issues, not content quality.
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AEO
How to Get Your Business Cited by ChatGPT
Structured, answer-first content is now as important as keyword targeting.
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Social Media
A Content Calendar That Takes One Hour a Week
Consistency beats volume — here’s a system that actually gets used.
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Local SEO
Why Your Google Business Profile Matters More Than Your Website
For local searches, your GBP is often the first thing a customer sees.
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Content Strategy
Writing Content That Ranks and Actually Converts
Rankings without conversions are a vanity metric — here’s how to fix that.
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Freelancing
What 7 Years of Freelance SEO Taught Me About Scope
Clear scope is the difference between a good client relationship and a bad one.
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